Economy
We shape future & value creation
Economic sustainability – alongside environmental and social responsibility – is one of the cornerstones of our activities. As a major player in sustainable tourism, we focus on efficient processes, regional value creation and innovative projects that ensure long-term stability. Our goal is clear: economic success and environmental responsibility go hand in hand and together strengthen the future viability of the entire region.
Key economic contributor
for the region Zell am See-Kaprun
Schmittenhöhebahn AG is one of the most important employers and economic drivers in Zell am See-Kaprun. Our activities create secure jobs and increase regional added value – a significant contribution to the economic sustainability of the region.
Economic significance at a glance:
- Ø 313 employees (2023/24), up to 426 people during the season
- 36 % ROI on human capital
- € 177,000 turnover per employee
Regional partners
strong partnerships in the region are important to us
Regional cooperation is part of our everyday practice. Whether it's construction projects such as the renovation of the Panorama Restaurant or purchasing for our catering facilities, we consciously work with regional companies to strengthen value creation and promote sustainable economic cycles.
Sustainable marketing
Marketing in line with our values
Sustainability is an integral part of our sustainable communication and our entire brand work. As part of our consistent sustainable marketing, we focus on resource-saving production processes, certified materials and transparent reporting. Annual reports, environmental statements and printed materials are implemented in accordance with the criteria of the Austrian Ecolabel.
Disused advertising materials are upcycled in line with the cradle-to-cradle principle – into bags, cases or practical accessories. This closes cycles and allows materials to be reused.
Transparency is important to us: we provide ongoing information about our goals, measures and results and publish a comprehensive environmental statement in our annual report – a central component of our sustainable communication.
Communication & events
Green Events and further measures
Since 2017, our annual general meeting has been organised as a green event – an example of our commitment to sustainable events and activities. From PEFC-certified paper and regional supply chains to sustainable catering, these events meet the highest standards. Traditional formats such as the Bergfest are also to be implemented as green events in future.
In this way, we are sending a strong signal in sustainable event management and showing that even large-scale events can be organised in an environmentally friendly and regionally anchored manner.
